{"product_id":"scalloped-edge-jute-rug-lilac","title":"Scalloped Edge Jute Rug Lilac","description":"\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural jute blend for organic texture and durability.\u003c\/strong\u003e Made from 90% jute with a touch of wool, this rug offers a beautifully tactile surface that feels both sturdy and inviting. It’s a great way to introduce natural materials into your space.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubstantial 2500 gr\/m² weight for a premium feel.\u003c\/strong\u003e The dense construction gives the rug a solid, well-crafted presence on your floor. It sits neatly in place while adding depth and quality to your interior.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComfortable 13 mm pile for everyday use.\u003c\/strong\u003e The medium pile height provides a supportive and pleasant feel underfoot. It balances comfort with a clean, structured appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHand-woven craftsmanship for a unique finish.\u003c\/strong\u003e Made in India by skilled artisans, each rug carries subtle variations that enhance its character. This adds authenticity and a refined, handcrafted touch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalloped border design for a decorative statement.\u003c\/strong\u003e The lilac wool-bound edging frames the rug beautifully, creating a soft contrast against the natural base. It adds personality while keeping the overall look elegant and balanced.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBreathable natural fibres for a fresh feel.\u003c\/strong\u003e Jute allows air to circulate, helping your space feel light and comfortable. It’s a great choice for creating a relaxed, natural atmosphere.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for underfloor heating for added comfort.\u003c\/strong\u003e Designed to work seamlessly with heated floors, it helps create a warm and cosy environment without compromising style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile design for modern and relaxed interiors.\u003c\/strong\u003e The neutral tones with a hint of lilac make it easy to style in living rooms, bedrooms, or creative spaces. It adds texture and softness wherever it’s placed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStyling Tip: \u003c\/strong\u003ePair this rug with light wood furniture, soft linen fabrics, and neutral décor to highlight its natural texture. The lilac edging works beautifully with pastel accents or muted tones for a calm, contemporary look. Add woven baskets or ceramic pieces to enhance the relaxed, organic feel of the space.\u003c\/p\u003e","brand":"Phoenox Textiles","offers":[{"title":"120X170 cm","offer_id":47181573849287,"sku":"drm1789482944464","price":196.98,"currency_code":"USD","in_stock":true},{"title":"67X200 cm","offer_id":47181573882055,"sku":"scc1789482944465","price":129.36,"currency_code":"USD","in_stock":true},{"title":"160X230 cm","offer_id":47181573914823,"sku":"hcs1789482944466","price":323.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/5476\/7303\/files\/scalloped-edge-jute-rug-lilac_1.jpg?v=1789482951","url":"https:\/\/ikatwearboutique.shop\/products\/scalloped-edge-jute-rug-lilac","provider":"My Store","version":"1.0","type":"link"}